Brief: TG-CARDS-01 — KJV Gratitude Scripture Cards VERBATIM

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# BRIEF TG-CARDS-01 — "KJV Thanksgiving Gratitude Scripture Cards" (harvest-003 seam #1)

**Author:** the-product-developer (Smith) · 2026-08-28 · run tb4u-thanksgiving-003
**Status:** PROPOSAL into the-merchandiser's gate. No prices set here; band evidence cited as context only.
**Evidence pack (the print):** `research/product-briefs/2026-08-28-thanksgiving/01-market-harvest.md` §2 Lane 6 + §3 seam #1 · `research/competitors/harvest-003-thanksgiving/04-faith-scripture.md` (full reads: BriAndBells 4394450307 the KJV incumbent, LuStudioCo 4557367734 96-card jar, Aryamloveandart 4361567872; scripture-leg top-10 table) + SYNTHESIS.md T0/T2 · operator carousel law 2026-08-23 · engine basis MEASURED this session: `build_expansion/advent_countdown.py` (`advent_card`/`card_pages`/`cut_lines` — the certified 25-card 4-up path), `build_expansion/advent_reinforcement_r1.py` + `assets/advent-scripture-countdown/deliverables-r1/BUILD-REPORT.md` (A4 re-render + 2-up print-layouts + duplex backs, all pdfinfo-MEASURED), `build_expansion/verses_store.py` + verses.json KJV live-fetch provenance pipeline.

## Why this seam (#1 in the harvest's ranking)

- **The KJV class exists and nobody owns it (MEASURED 09:04 EDT):** exactly ONE explicitly-KJV listing in either faith top-10 — BriAndBells, organic #5, **15 cards**, $4.11 no-anchor, 5 item reviews (Nov 19–Jan 3, single season), 42 favs, 104-sale shop, no Star Seller. The deepest floor in both faith legs is those 5 reviews.
- **The count-forward playbook has not reached this lane organically:** the ad-side claim racer (LuStudioCo, 626-sale shop) sells "96 CARDS + 4 bonus prayer cards" at $1.83/-70% with 0 reviews — arithmetic proven as a pitch, unclaimed in organic slots. Whoever lands count-forward + funnel organically first owns the lane's arithmetic (SYNTHESIS T2.2).
- **Demand is transacting + institutional:** review dates Nov 19–Jan 3; measured review quote "great for our bulletin boards" = church/classroom buyer; Sunday-school curriculum buying runs Sept–Oct ahead of the Nov household peak.
- **Lowest build effort of the four seams on our rails:** the ADV-R1 delivery set (3-PDF manifest, A4 re-render, print-layouts, cut-line convention, KJV drift gates) is a proven, measured code path — this SKU is that engine pointed at a new verse program and an autumn palette.
- **Threat clock:** LuStudioCo renewed 3 faith SKUs Aug 25–27 and runs ads on 4 of our 8 legs. The organic slots are amateur-held today and will not stay so through October.

## The spec

**Build status: NEW SKU, ~85% from the cards engine.** New work = the gratitude verse program (berean-gated), an autumn/harvest palette-and-motif pass on the certified card frame, and the 10-slide stack. Zero new format engineering — the 4-up/A4/2-up geometry ships as ADV-R1 built it.

- **Buyer + use context:** (1) Christian family building a November gratitude ritual (card-a-day through Thanksgiving, garland, dinner-table verse reading); (2) Sunday-school/Sabbath-school teacher and church admin decorating bulletin boards and running class gratitude units (the measured review quote); (3) hostess placing verse cards at the Thanksgiving table (scripture place cards survive as a COMPONENT here — harvest Lane 7 verdict routes that demand into this lane).
- **Contents/composition (what is IN it, exactly):**
  1. **30 gratitude/thanksgiving scripture cards** — KJV verbatim via the verses.json live-fetch pipeline (whitespace-normalized only), each card: kicker theme + full verse + reference, in the certified card frame re-skinned to an autumn register. **30 is the count bet:** doubles the incumbent's 15, maps to "a card for every day of November," and stays honest (30 real, distinct verses — never padded). Candidate verse register (~36 refs for the-berean to select/gate 30 from): Ps 100 (per-verse), Ps 107:1, Ps 9:1, Ps 136:1, Ps 118:1, Ps 118:24, Ps 95:2, Ps 92:1, Ps 105:1, Ps 106:1, 1 Chr 16:34, 1 Chr 16:8, Ps 30:12, Ps 28:7, Ps 34:1-3, Ps 50:14, Ps 69:30, Ps 75:1, Ps 103:1-2, Ps 116:17, Ps 147:7, Ps 96:2, Jonah 2:9, 1 Thess 5:18, Eph 5:20, Phil 4:6, Col 3:15, Col 3:16, Col 3:17, Col 2:6-7, Heb 13:15, Jas 1:17, 2 Cor 9:15, 1 Tim 4:4-5, Deut 8:10, Ps 138:1. Selection, theme kickers, and sequencing are berean surfaces (see Gates).
  2. **4 blank "I am thankful for ___" write-in cards** in the same frame (the measured blank-card component: LuStudioCo jar + SkyPoppyDesigns' 4 blanks — pattern adopted; keeps the hero arithmetic honest as "30 verse cards + 4 write-in cards," never "34 cards").
  3. **How-to page** — print/cut/use instructions incl. cardstock recommendation and the six use modes (slide 8's content, in-file).
- **Formats/sizes (honest parameters, all previously MEASURED on the ADV-R1 build):** US Letter 4-up quarter-letter cards **4.25 × 5.5 in**; A4 4-up **105 × 148.5 mm (A6)** cards; 2-up large-format layout **5 × 6.5 in** cards with decorative duplex backs (autumn lattice variant of the R1 back pattern; if duplex alignment fails the rendered proof, ship without backs and never claim them). Exact dimensions re-MEASURED off the built PDFs at proof time — stated on the dimensions slide only as measured.
- **File manifest (buyer downloads 3 PDFs, no ZIP — the ADV-R1 manifest shape):**
  1. `Thanksgiving-Scripture-Cards-USLetter.pdf` (how-to + card pages: 30 verse + 4 write-in, 4-up ≈ 9 card pages + how-to ≈ 10pp — proof-cell number at build)
  2. `Thanksgiving-Scripture-Cards-A4.pdf` (same content, A4 re-render, fit-font law re-applied)
  3. `Thanksgiving-Scripture-Cards-Print-Layouts.pdf` (2-up large cards + duplex decorative backs + instructions page)
- **Carousel arc (10 slides — BriAndBells' 9-slide beauty arc adopted as the lane-native register, upgraded with the count-forward hero it lacks):**
  1. Hero — autumn flat-lay of cut cards (GENERATED styling per operator law 2026-08-23) + roundels "30 KJV VERSE CARDS · +4 Write-In Cards · Instant Download · Letter + A4" (count-forward arithmetic the incumbent never states)
  2. Card fan spread — 6–8 cards readable, one-line benefit ("a month of giving thanks, verse by verse")
  3. Print-sheet spread — all 30 visible on pages (depth SHOWN, not claimed)
  4. Print & cut annotated — dashed cut-line callout, scissors (engine convention)
  5. Dimensions slide — measured card sizes, cards-per-page, 3-file manifest facts (proof-cell numbers only)
  6. GENERATED lifestyle — twine garland of cards across a mantel with autumn foliage, warm light (the incumbent's garland use-case, executed at our slide craft)
  7. GENERATED lifestyle — cards standing at Thanksgiving place settings (absorbs the place-card demand Lane 7 routes here)
  8. WAYS TO USE — 6 modes: November countdown, dinner-table reading, garland/bulletin board, place cards, memory verses, gratitude jar (BriAndBells' ways-to-use slide pattern + the measured bulletin-board quote)
  9. Audience slide — families · church groups · Sunday school · classrooms (SYNTHESIS T2.3: the faith-lane conversion asset, on every strong stack measured)
  10. Cross-sell — → ADV-R1 4542180761 ("when November's thanks ends, December's countdown begins") + ADV-R2 4542194236 devotional (T2.6 in-stack cross-sell law; Thanksgiving chains INTO the live Christmas wave from day one)
- **Differentiation vs the lane top-10 (named):** vs **BriAndBells 4394450307** (the only KJV incumbent): 30 cards vs 15, count-forward hero vs beauty-only, 3-PDF Letter+A4+large-format manifest vs 2-PDF single register, audience slide + cross-sell chain vs none — we adopt their beauty register, garland lifestyle, and ways-to-use slide (all measured winners). Vs **LuStudioCo 4557367734** (the ad racer): Etsy-native file delivery vs Google-Drive rule-skirting (compliance as differentiator, standing law), honest flat count vs fictitious $6.08 anchor, KJV named-translation rigor vs unstated text. Vs **UntilThenGraphics/PrintedandCelebrated/FaithfulEverydayCo** ($2.00–4.89 organic card sellers): stated translation + count arithmetic + funnel completeness. **Stated bets:** (a) 30-count as "a card for every day of November" — the count-forward recipe arriving organically first (T2.2); (b) KJV-verbatim provenance discipline as the review-defense (KIDS-01/ADV precedent buyer). Deliberate non-adoption: no dual-translation sprawl (merch-plan §6.7), no Drive delivery, no fictitious anchor.
- **Band context for the merchandiser (context, not a recommendation):** organic cards $1.99–4.89; the incumbent holds $4.11 NO-anchor; the no-anchor beauty register is measured lane-native at the top (SYNTHESIS T2.1); count premium untested organically.
- **Gates:** the-berean — verse selection (each of the 30 verbatim KJV, gratitude-in-context, no prosperity-frame smuggling via kicker themes; Thanksgiving framed as a voluntary family/national occasion, never a scriptural obligation — the Ruling 3 Rom 14/Col 2 discipline applied to this holiday; no claim that Scripture commands the holiday); the-proof-cell (card count 30+4, page counts, measured dimensions, 3-file manifest). No figural art surface — the frame is typographic + botanical motif, reverence law trivially satisfied but binding on any generated lifestyle imagery (no depicted deity/angel/human-figure art in-product; lifestyle photos of hands/tables are photography, not scripture art — same class as ADV-R1 slide 7, precedented).
- **Effort call: SMALL — ~6–8 engine-hours** (verse program authoring + berean gate; palette/motif re-skin of the certified card frame; 3-PDF build on the measured R1 code path; 10 slides on the proven slide builders). Engine reuse ~85%.
- **Calendar (today Aug 28; capacity consumed through Sept 10 by the seasonal wave):** fits the FIRST post-wave slot at the lowest risk of the four — build Sept 11, live **~Sept 13–14** (Sept 12 is Sabbath). That lands inside the Sept–Oct classroom/ministry early-buying window with the known index lag budgeted, ahead of the Nov 19–Jan 3 household transaction window. Every week of delay is a week of LuStudioCo accreting first reviews on the seam.