Brief: TG-TREE-01 — Thankful Tree Consolidator VERBATIM

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# BRIEF TG-TREE-01 — "Thankful Tree Wall Activity, Consolidator Format" (harvest-003 seam #3 — fastest-decaying window)

**Author:** the-product-developer (Smith) · 2026-08-28 · run tb4u-thanksgiving-003
**Status:** PROPOSAL into the-merchandiser's gate. No prices set here; band evidence cited as context only.
**Evidence pack (the print):** `research/product-briefs/2026-08-28-thanksgiving/01-market-harvest.md` §2 Lane 3 (tree leg) + §3 seam #3 · `research/competitors/harvest-003-thanksgiving/02-gratitude-thankful-tree.md` (full reads: EngagedInRecPodcast 4384294224 the velocity leader, CreativebirthdayShop 4405490796 #1, SkyPoppyDesigns 4400877280 secular quote-card repeater; tree-leg top-10) + SYNTHESIS.md T1/T2 · `07-berean-figure-rulings.md` (binding; art surface here is botanical/object-only) · operator carousel law 2026-08-23 · engine basis MEASURED this session: Meadow Gouache pipeline (rig at `work/2026-08-27-seasonal-002/gouache-batch/rig/`, contract per `11-gouache-batch-manifest.md`), large-format tiled assembly precedent (`assets/kids-ot-timeline/assemble_charts.py` + `qa_measure.py` — the KIDS chart tiling discipline), cards engine (`build_expansion/advent_countdown.py` card path) for prompt cards.

## Why this seam (#3 by ticket, #1 by calendar urgency)

- **Softest infrastructure measured in the harvest:** organic top-10 floors are 0–9 item reviews; the velocity leader defends with a **2-slide stack** (a lifestyle photo + the bare file); the #1 slot runs 4 slides at 0 reviews; price fragmentation $1.30–8.40 with an $8.40 NO-anchor large poster HOLDING page 1. No consolidator exists — tree, leaf variety, prompt cards, sizes, and the faith variant are sold as separate single-file listings.
- **The ONLY lane in harvest-003 with measured August velocity:** EngagedInRecPodcast reviews **Aug 4 / Aug 1 / Aug 1, 2026** (+ Jan 4) — classroom/activity-director buying is live NOW. The window decays fastest of the four seams; this is a calendar argument the merchandiser weighs against the cards seam's lower effort.
- **The faith variant is already page-1-proven:** ShiloPrints Bible-verse tree craft organic #9 ($1.76/-30%); a Psalm 107:1 tree sighted on the kids leg at $1.00. Scripture leaves are demanded, and nobody pairs them with a funnel.
- **Buyer breadth measured on-page:** kids/classroom (TheLunaShelf, FloralDigitalStudio), teachers (#1's title), senior-activity rooms (the velocity leader's lifestyle photo is a senior-activity room), families — one artifact serves all four with the right slides.

## The spec

**Build status: NEW SKU, ~65% from engines.** Art: ONE family — bare tree + leaf set in Meadow Gouache (~7–9 icons/assets). NEW work: the tiled large-format tree (the poster-scale assembly is new for a craft SKU but rides the KIDS chart tiling discipline) and the prompt-card content. Cards ride the certified card engine.

- **Buyer + use context:** classroom teacher / Sunday-school class building a November gratitude wall (one leaf per child per day); family thankful-tree ritual (add a leaf at dinner); senior-living activity director (the velocity leader's measured buyer); church bulletin-board wall.
- **Contents/composition (what is IN it, exactly — the consolidation is the differentiator; every component below exists on page 1 as someone's entire listing):**
  1. **Large tiled thankful tree** — bare autumn tree assembling from Letter pages into a wall display ~4 ft tall (the #1 slot's "4.5 FEET" scale pitch, measured; our exact assembled dimensions are proof-cell numbers measured off the built tiles — claim only the measured figure). Tape-and-trim assembly, numbered tile map page. Full-color gouache + line-art colorable trunk versions.
  2. **One-page tree** — single-sheet Letter/A4 version for desks/placemats (the $1.30–2.66 single-listing class, folded in).
  3. **Leaf set — 4 designs × 3 formats:** (a) blank write-in leaves ("I am thankful for ___"), (b) **KJV scripture leaves — 12 gratitude verses** (Ps 107:1, Ps 100:4, 1 Thess 5:18 class; berean selects/gates; verses.json pipeline), (c) colorable line-art leaves. 6-up per Letter/A4 page with dashed cut lines (cards-engine cut convention).
  4. **12 gratitude prompt cards** — conversation starters for the leaf ritual ("name someone who helped you this year" class; berean-gated authored copy; card engine 4-up format). SkyPoppyDesigns sells 28 SECULAR quote cards at $3.49 on this exact format — ours are the scripture-anchored variant the harvest says is absent above it.
  5. **How-to page** — assembly map, leaf ritual modes (family / classroom / church wall), cardstock note.
  - Total target ≈ 20–24 pages; counts are proof-cell numbers at build.
- **Art program (~7–9 assets, gouache rig contract):** bare tree (tiled master — generated as trunk/branch elements, composed layout-side per the one-subject rule), one-page tree, 4 leaf shapes (oak/maple class), acorn + wheat accent icons. Botanical/object-only — reverence law trivially satisfied in-product; binding on any generated lifestyle imagery as always. No figures anywhere.
- **Formats/sizes (honest parameters):** US Letter + A4 for all flat pages; the tiled tree ships as Letter tiles + A4 tiles (tile counts and assembled dimensions measured at build, stated exactly on the scale slide).
- **File manifest (4 PDFs, no ZIP):** `Thankful-Tree-Display-USLetter.pdf` (tiled tree + tile map + how-to) · `Thankful-Tree-Display-A4.pdf` · `Thankful-Tree-Leaves-and-Cards-USLetter.pdf` (all leaf sets + prompt cards + one-page tree) · `Thankful-Tree-Leaves-and-Cards-A4.pdf`.
- **Carousel arc (9 slides — entering a 2-slide-leader lane with a complete funnel IS the play):**
  1. Hero — GENERATED: assembled tree on a classroom wall, leaves filling in, + roundels "BUILDS ~4 FT TALL · 4 Leaf Styles · 12 KJV Verse Leaves · Prompt Cards" (assembled-size figure = the measured number only)
  2. Scale slide — tree with measured height callout + tile-count fact (the #1 slot's one working move, adopted with honest arithmetic)
  3. Leaf variety spread — all 4 designs + the 3 formats side-by-side (write-in / scripture / colorable)
  4. KJV scripture leaves close-up — verse readable
  5. Prompt cards fan + one-page tree (the consolidation slide: "everything page 1 sells separately, in one pack")
  6. How-it-works — print → assemble (tile map) → cut leaves → add one each day
  7. GENERATED lifestyle — family adding leaves at the dinner table, warm evening light
  8. Audience slide — classrooms · families · Sunday school · senior activity rooms (the measured buyer set, incl. the velocity leader's own demonstrated segment)
  9. Cross-sell — → TG-ACT-01 activity pack (if built) or NATIV-01 + advent 4542180761 ("when the leaves are full, the countdown begins" — T2.6 chain)
- **Differentiation vs the lane top-10 (named):** vs **EngagedInRecPodcast 4384294224** (velocity leader, $3.35, 2 slides, 1 PDF): complete funnel, leaf variety, scripture variant, sizes — we adopt only its proven buyer segment (senior-activity rooms on the audience slide). Vs **CreativebirthdayShop 4405490796** (#1, $4.85, 4 slides, 40 favs): honest measured scale claim vs theirs, leaf/prompt/scripture consolidation they lack, Letter+A4. Vs **TheChesterChest 4394039048** ($8.40 no-anchor poster): our tiled format prints at home on Letter — no large-format printer required (stated on slide 6; their poster class assumes print-shop output). Vs **ShiloPrints 4536149490** ($1.76 faith craft): the scripture component executed at consolidator depth. **Stated bets:** (a) consolidation-with-funnel beats fragmented singles in a 0–9-review lane; (b) the scripture-leaf variant IN the same pack (not a separate SKU) captures both the generic and faith buyer — a deviation from the one-frame-per-listing pattern, stated: the lane's own page 1 mixes secular and faith listings, and the leaf formats are additive, not doctrinally mixed surfaces.
- **Band context for the merchandiser (context, not a recommendation):** $1.30–4.85 organic core; $8.40 no-anchor premium HOLDS page 1; no-anchor register measured native to the lane (T2.1 beauty side).
- **Gates:** the-berean — scripture-leaf verse selection (KJV verbatim, verses.json provenance) + the 12 authored prompt cards (each gated: application invitations, never doctrinal assertions — the ADV-R2 question discipline) + how-to copy; the-proof-cell (assembled dimensions MEASURED off built tiles, tile/leaf/card/page counts, file manifest). Art batch under the standing rig gates (palette, anchor mass, no-character clause).
- **Effort call: LOW-MEDIUM — ~10–12 engine-hours** (≈1–1.5 days: 7–9-icon batch; tiling assembly adapted from the charts discipline — the one new engineering surface; 4 PDF builds; 9 slides; small berean surface). Engine reuse ~65%.
- **Calendar (the sharpest constraint of the four):** the lane is transacting NOW (Aug 1/1/4 reviews) and the harvest names this the fastest-decaying window. Capacity is consumed through Sept 10 — so the honest options I can propose are: (a) **first post-wave slot, build Sept 11, live ~Sept 13–14**, accepting ~2 lost weeks of a live window; or (b) the merchandiser weighs whether the ~10-engine-hour size lets it slot into a seasonal-wave gap (e.g., the Sept 4–7 NATIV assembly days have no competing art-batch load once the shared batch lands) — that is a capacity call I flag but do not make. Every week of delay here costs more than in any other seam; if only one Thanksgiving SKU can jump the queue, the window evidence says it is this one, while the effort/ticket evidence says seam #1 — the merchandiser owns that trade.