Merch Plan + Addendum A (the ruling) VERBATIM

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# MERCH PLAN — tb4u-thanksgiving-003 (Station 3: build/kill + pricing architecture + live-by calendar, Thanksgiving wave)

**Author:** the-merchandiser · 2026-08-28 09:35 EDT · run tb4u-thanksgiving-003
**Engagement:** build/kill + pricing over Smith's 4-brief Thanksgiving round (TG-CARDS-01 · TG-ACT-01 · TG-TREE-01 · TG-JRNL-01) · **Venture:** TrendyBuys4u · **Category:** Thanksgiving faith printables (Lane 6 cards/activities + Lane 3 tree/journal)
**Trigger:** operator directive 2026-08-28 08:57 verbatim "we are missing thanksgiving themed products" — OPENS the lane, superseding seasonal-002 §1/§3 "any new Thanksgiving build (re-band only)." The 4542194012 re-band itself STANDS unchanged (§3 below).
**Status:** MERCH_PLAN_DELIVERED — goes to the OPERATOR as the veto point before any production dispatch. Hard lines honored: no production dispatched, no listing touched, no copy written, no harvesting done (one analyst order placed as a follow-on, §6).

## Rubric (Top-10 Training Law compliance)

Trained on **harvest-003-thanksgiving, captured TODAY 2026-08-28 09:03–09:10 EDT** (8 fresh legs, 15 full reads, 15 contact sheets; `research/competitors/harvest-003-thanksgiving/`) + harvest-002 lanes 1/4 INHERITED-current (2026-08-27 21:10 EDT). Same-day pack = CURRENT under Top-10 Law rule 2; no re-pull needed. Derived criteria, Thanksgiving-specific: (1) **the faith legs run NO-anchor at the top** — every premium proof measured is anchor-free (BriAndBells $4.11, theworshiploft $8.50, TheChesterChest $8.40, CreativebirthdayShop $4.85, RenewedByGracePress $6.99) while anchored listings pool at $1.30–4.50; (2) count-forward arithmetic exists only ad-side ($1.83/-70% claim race) — unclaimed in organic slots (T2.2); (3) funnel completeness is the openest gap in the harvest (velocity leader = 2 slides; #1 tree = 4 slides); (4) the audience slide (families/church/Sunday school/classrooms) is on every strong faith stack = the lane's conversion asset (T2.3); (5) zero-standing winnability proven per lane (deepest faith-leg floor = 5 reviews; tree floor 0–9); (6) windows are lane-specific and MEASURED: tree transacting NOW (Aug 1/1/4 reviews — only August velocity in the harvest), Sunday-school/ministry buying Sept–Oct, household cards/journal Nov 19–Jan 3.

Own-data inputs: KIDS-01 4561983267 $7.99 flat / 21 views/2 days (the gouache no-anchor register converts attention at $7.99); ADV-R2 devotional engine shipped 28pp MEASURED yesterday (the JRNL depth stake is engine-met, not hand-met).

---

## 1. VERDICT TABLE (one line each; full rationale below)

| Brief | Verdict | List price | Anchor structure | Effective | Live-by | One-line rationale (evidence) |
|---|---|---|---|---|---|---|
| **TG-TREE-01** thankful tree consolidator | **BUILD — first (queue-jumps the wave gap)** | $5.99 | NONE (measured no-anchor lane); ladder $7.99 at 5+ reviews | **$5.99** | **Wed Sept 9** (fallback Sept 13, never displacing a Christmas live-by) | The only lane transacting in August (reviews Aug 1/1/4) decays fastest; softest infrastructure in the harvest (0–9-review floors, 2–4-slide leaders, no consolidator); $5.99 sits above #1's $4.85 bare tree on consolidation arithmetic (their whole listings are our components) and under the $8.40 page-1 premium proof. |
| **TG-CARDS-01** KJV gratitude scripture cards | **BUILD — second** | $4.99 | NONE (lane-native register); ladder $5.99 at 5+ reviews | **$4.99** | **Sun–Mon Sept 13–14** | The only KJV incumbent is 15 cards at $4.11 no-anchor behind a 5-review floor; 30+4 count-forward at 2x its count funds a $0.88 premium inside the measured $1.99–4.89 organic band; lowest effort (85% engine), and its Sept–Oct classroom window opens exactly at this live-by — it loses nothing by yielding the gap slot to the tree. |
| **TG-ACT-01** Christian kids Bible activity pack | **BUILD — third** | $7.99 | NONE (the sole premium organic proof runs no anchor; count-forward carried in the HERO, not the anchor); ladder AMENDED by Addendum A2: $8.99 at 5+ reviews, $9.99 conversion-gated | **$7.99** | **Thu Sept 17** | The clearest premium seam: $8.50 no-anchor holds organic #5 while the organic core is $2.28–4.50 amateurs and ad testers probe $9.59–10.65 at 2–4 favs; $7.99 matches our own measured gouache register (KIDS-01 21 views/2d) just under the proof; owns the Sept 14–17 build window OVER PLAN-XMAS-R1 (§5, decision D3). Conditioned on the theworshiploft full-read landing before content-spec freeze (§6). |
| **TG-JRNL-01** 30-day KJV gratitude journal | **DEFER-CONDITIONAL** (go/no-go **Sept 19 close/Sept 20 am**) | $5.99 (if GO) | NONE; ladder $6.99 at 5+ reviews | **$5.99** | **Sept 21–22** (PLAN NO-GO) / **Sept 24–25** (PLAN GO); NO-GO if it can't be live by Sept 25 | Killed-planner-pattern proximity is real but the mitigation is structural (the R2 day-per-page engine shipped 28pp MEASURED yesterday; depth is 30 gated day-units, not a planner shell) — so it BUILDS, but LAST and gated: content fully authored + berean-cleared BEFORE its slot opens, else NO-GO; $5.99 = equal price to the 10pp/#4 organic listing at 3x the day depth, undercutting the $6.99 Christian proof while we hold zero reviews (ADV-R2 undercut precedent). |

**Killed/not entered (concur with the harvest, one line each):** games head + Friendsgiving (83–90-review/70k-sale/10–13-slide defenders — every church-games winnability marker inverted); place cards standalone (editability table stake barred by banned-claims v1 — scripture place cards survive ONLY as the TG-CARDS-01 slide-7 component and the TG-ACT-01 placemat pages); generic kids/placemat commodity ($1.20–2.84 gravity, 08-27 kill confirmed — faith variant IS TG-ACT-01); hosting-planner depth build (re-band verdict stands; §3).

## 2. PRICING-ARCHITECTURE RULING (the cross-cutting call)

**The entire Thanksgiving wave launches in the NO-ANCHOR register — all four SKUs list flat, zero sale-event enrollment.** This is the two-register law applied to what the harvest actually measured, and it is the inverse of the Christmas count-value ruling:

- Every premium organic proof in the Thanksgiving faith legs is anchor-free: cards $4.11 (BriAndBells), activities $8.50 (theworshiploft, organic #5), tree $8.40 + $4.85 (page 1), journal $6.99 (RenewedByGracePress) and $5.99 (AmeliyCom). The anchored register in these lanes pools at $1.30–4.50 with the $1.83/-70% claim racer at its bottom — joining it prices us INTO the amateur pool, not above it.
- **Count-forward and the anchor are decoupled here (the register call TG-ACT-01 flagged, ruled):** the count arithmetic ships in the HERO ROUNDELS (30+4 cards · 24+ activities · 12 KJV leaves · 30 days), while the price posture ships flat. The measured lanes show beauty-register prices with no organic count-forward — we enter with both, which is the whole play (T2.2: whoever lands count-forward + funnel organically first owns the lane's arithmetic).
- **Review-ladder mechanics (NATIV-01 precedent, extended):** each SKU launches at the flat price above and lifts ONE rung at 5+ reviews — CARDS $4.99→$5.99 · TREE $5.99→$7.99 · ACT $7.99→$9.99 · JRNL $5.99→$6.99. Launch prices buy first reviews on a zero-standing shop; the consolidation/depth content is what supports the later lift (same logic that set NATIV-01 at $4.99→$6.99). Ladder lifts are station-13 actions against measured review counts, not calendar dates.
- **Ops consequence:** no SEASONAL-40/50 enrollment for the new TG SKUs = no operator sale-event touch needed for this wave; all four launch configs sit inside my new-listing authority (standing precedent). The ONLY Thanksgiving item in an event remains the existing 4542194012 re-band ($5.99/SEASONAL-40 → $3.59), unchanged from seasonal-002.
- **Margin sanity** (Etsy digital fees ≈ $0.20 + 6.5% + 3%+$0.25): CARDS $4.99 nets ≈ $4.07 · TREE $5.99 nets ≈ $4.97 · ACT $7.99 nets ≈ $6.76 · JRNL $5.99 nets ≈ $4.97. Zero marginal cost; every channel here is free Etsy-search discovery, so no CAC floor binds (2026-08-13 CFA wall applies only if ads are later pointed here — only ACT clears the ~$5+ net line comfortably; noted for any future ads engagement).

## 3. EXISTING-LISTING NOTE (nothing new moves)

**4542194012 Thanksgiving Hosting Planner: the seasonal-002 re-band STANDS exactly as ratified** (list $5.99, SEASONAL-40 → $3.59 effective, at the operator's ~Aug-30 touch; WHAT-DO-YOU-GET slides + cross-sell slide as the separate image task). Today's directive opens NEW builds; it does not reopen the planner depth-build kill — harvest-003 re-confirmed it (Lane 1 verdict: RE-BAND ONLY — STANDS). One addition: once TG SKUs go live, 4542194012's cross-sell slide should point at TG-ACT-01 + TG-CARDS-01 (same-holiday chain beats the cross-holiday one) — an image-stack revision slotted with its existing slide task if timing allows, else a station-13 follow-on. No other live listing is touched by this plan.

## 4. PRODUCTION CALENDAR (Sabbath: Fri sunset → Sat sunset, no outward/golive work; Christmas-wave commitments IMMOVABLE)

| Date | Day | Action |
|---|---|---|
| Aug 28 | Fri | Operator veto window (this plan). Analyst orders placed (§6: theworshiploft read + harvest-004 cadence). |
| Aug 29 | Sat | SABBATH. |
| Aug 30–Sept 3 | Sun–Thu | Christmas wave per seasonal-002 (ADV-R1 Sept 1 · ADV-R2 Sept 2 · KIDS-02 Sept 3 — untouched). Non-capacity Thanksgiving work may run in gaps: TG-CARDS verse program authoring + the SHARED berean verse-selection pass (one ~36-ref gratitude pass serves CARDS and JRNL — the gouache-batch economy applied to content, adopted from the briefs). |
| **Sept 4** | Fri | **TG-TREE-01 queue-jump begins:** 7–9-icon gouache batch + tiling engineering (internal, ends before sunset). The rig has no competing art-batch load (shared Christmas batch landed Aug 31 — MEASURED in the briefs' engine basis). |
| Sept 5 | Sat | SABBATH. |
| Sept 6–8 | Sun–Tue | NATIV-01 assembly/slides + NATIV-01 LIVE Sept 8 hold ABSOLUTE priority; TREE assembly + 9 slides ride the remaining gap hours. TG-ACT content-program authoring starts (non-capacity; berean gate is the round's largest — GAMES early-start precedent). |
| **Sept 9** | Wed | **TG-TREE-01 LIVE** ($5.99 flat). Fallback rule: if the Christmas wave slips, TREE slides to Sept 13 — it NEVER displaces a committed Christmas live-by. |
| Sept 10 | Thu | GAMES-XMAS-01 LIVE + PLAN-XMAS-R1 go/no-go, AMENDED per D3 (§5): GO now means "GO, building Sept 18–21" — TG-ACT owns Sept 14–17. theworshiploft read + harvest-004 sweep #1 results due in hand (content-spec freeze input). |
| Sept 11 | Fri | **TG-CARDS-01 build** (6–8h; ends before sunset). |
| Sept 12 | Sat | SABBATH. |
| **Sept 13–14** | Sun–Mon | Cards finish + **TG-CARDS-01 LIVE** ($4.99 flat). TG-ACT build starts Sept 14. |
| Sept 15–16 | Tue–Wed | TG-ACT build (16–20h across Sept 14–16). |
| **Sept 17** | Thu | **TG-ACT-01 LIVE** ($7.99 flat). |
| Sept 18 | Fri | If PLAN GO: PLAN-XMAS-R1 build starts (ends before sunset). |
| Sept 19 | Sat | SABBATH. **TG-JRNL-01 go/no-go at close** (conditions §5 D4). |
| Sept 20–22 | Sun–Tue | PLAN GO: PLAN completes, live ~Sept 21–22; JRNL (if GO) builds after, live Sept 24–25. PLAN NO-GO: 4542180537 deactivates by Sept 15 as ratified; JRNL builds Sept 20–21, **live Sept 21–22**. |
| Sept 25 | Fri | JRNL hard live-by fence: not live by today = its own NO-GO (stacking discipline, not window loss — the Nov journal peak tolerates it, the pipeline shouldn't). |

All four SKUs enter the day-1 daily telemetry loop (rank/views/favorites; Runbook obligation 10); day-90 kill/scale gates set from each live date. Every live-by presumes proof-cell double-pass + berean clearance — gates compress production, never ship dates skip gates. **Index-lag note:** all four live-bys land 6–9 weeks ahead of Nov 26 with the known weeks-long index lag budgeted; the two institutional-window SKUs (TREE, ACT) land inside the measured Sept–Oct Sunday-school/classroom buying cycle.

## 5. THE FOUR NAMED DECISIONS, RULED

**D1 — BUILD/KILL + register:** ruled in §1/§2. 3 BUILD + 1 DEFER-CONDITIONAL; whole wave no-anchor flat with review-ladder lifts.

**D2 — First-slot trade (TREE window vs CARDS effort): the TREE queue-jumps; the CARDS takes the first post-wave slot — the trade is refused as posed.** The briefs frame it as "which is first in the post-wave queue," but the evidence dissolves the queue: window decay is priced in measured demand and the effort delta is not. TREE is the only lane transacting NOW (Aug 1/1/4 reviews) and the harvest names its window fastest-decaying — every week costs live classroom/activity-director demand. CARDS loses NOTHING by going Sept 13 instead of Sept 11: its early window (Sept–Oct classroom) is just opening and its household window is Nov 19–Jan 3. Meanwhile TREE's ~10–12 engine-hours fit the measured Sept 4–7 wave gap (rig free after Aug 31, assembly riding NATIV gap-hours) — so it ships **Sept 9, four-plus days early, displacing nothing**. Hard guard: NATIV-01 and every Christmas live-by hold absolute priority; any slip pushes TREE to Sept 13, never the reverse.

**D3 — TG-ACT × PLAN-XMAS-R1 collision (Sept 11–19 week): TG-ACT-01 takes the week; PLAN slides.** Both cannot share the week (PLAN ≈ the effort of three builds; ACT is 2–2.5 days). Evidence weighing: ACT rides the harvest's clearest open seam — an $8.50 no-anchor ORGANIC premium proof, a $7.99 net ≈ $6.76 ticket, a live LuStudioCo claim race in this exact frame, and a Sept–Oct institutional window that CLOSES. PLAN was already ruled thin-margin defer-conditional into the round's cheapest band ($4.00 effective, killed-pattern-adjacent); its early-Nov hosting window tolerates a Sept 21–22 live-by with lag budgeted, ACT's Sunday-school window does not equally tolerate October. **Mechanism:** the Sept 10 go/no-go survives unchanged in its CONDITIONS ("all five Christmas builds shipped"), amended only in its CONSEQUENCE — GO now schedules PLAN Sept 18–21, live Sept 21–22. NO-GO consequence (deactivate 4542180537 by Sept 15) unchanged. This amends a ratified mechanism → named to the operator (§7.2).

**D4 — TG-JRNL-01 disposition: DEFER-CONDITIONAL (not kill, not unconditional build).** The killed pattern was thin content behind a shell at a nonconforming price; this SKU's engine is the R2 day-per-page devotional that shipped 28pp MEASURED yesterday, its frame holds a $6.99 Christian organic proof, and its long pole (authoring + berean) consumes zero production capacity. So the pattern-proximity is answered structurally, not waved off — with THE GATE AS THE ANSWER: **(a)** builds only if TREE + CARDS + ACT shipped on time; **(b)** the full 30-day program must be authored AND berean-cleared before the Sept 19 go/no-go — depth exists before production is spent, or it's a NO-GO (the anti-AmeliyCom/anti-depth-trap gate); **(c)** it yields to PLAN if PLAN goes GO (two planner-adjacent builds never share a week — the harvest's own flag); **(d)** hard live-by fence Sept 25. The shared berean verse pass with CARDS (§4, Aug 30–Sept 3) makes condition (b) nearly free — which is why this is a defer, not a kill.

## 6. ANALYST ORDERS (placed as follow-ons; no harvesting done in this engagement)

1. **theworshiploft 4527631906 FULL READ — ORDERED, not waived.** I am positioning TG-ACT-01 at $7.99 directly under its $8.50 as the premium-band play, and its page count, activity count, and stack are unknown — the 24+ count-forward bet assumes it doesn't already hold the count. One load, due **by Sept 10** (ACT content-spec freeze). Wiring: if it holds ≥24 activities, ACT's count FLOOR lifts to beat it (Smith's 24 is a floor commitment — moves content-spec, not price); if its stack is funnel-complete (contradicting the premium-open thesis), I re-rule ACT's price/register before golive — that is a named re-open condition, not a silent hold.
2. **Harvest-004 (LuStudioCo threat clock) — two-checkpoint cadence, narrow scope.** Sweep #1 **Sept 8–9** (before TREE golive and CARDS/ACT finalization): the two Lane-6 faith legs + the tree leg; LuStudioCo's organic ranks, review counts on its 3 tracked SKUs (4557367734 / 4554480887 / 4554104832), any new faith listings on those legs. Sweep #2 **Sept 22–24** (post-wave; feeds station-13 + the JRNL read). **Standing flash trigger between sweeps:** LuStudioCo landing ≥3 reviews on any tracked faith SKU OR appearing in an organic top-10 on a leg we are entering → immediate flash re-measure + my re-price/re-position pass on the affected SKU before its golive. Cadence tightens to weekly through October if organic penetration materializes; if by Sweep #2 the claim race is still ads-only at 0 reviews, the clock relaxes to the normal station-13 beat.

## 7. BANNED-CLAIMS CHECK (v1 + family additions — hard filter, applied)

v1 applied: no `editable`/`canva`/`personalized`/`digital planner` on any static-PDF surface — the place-card lane's structural kill reaffirmed (its table stake is a claim we cannot honestly make); no GoodNotes/digital-planner claim on JRNL (BloomsPlanners' play stays theirs, deliberate non-adoption); `Sunday school` permitted as generic use-case (2026-08-13 artifact-level-truth law; nothing here is Sabbath-branded). **Family additions this round:**

1. **"I Spy" → "Seek & Find"** in TG-ACT (Scholastic mark class; seasonal-002 precedent stands).
2. **Assembled-size honesty:** TREE's "~4 FT" ships ONLY as the figure measured off built tiles (proof-cell number); the #1 comp's "4.5 FEET" is rank evidence, not a license to round up.
3. **Count arithmetic honesty:** "30 verse cards + 4 write-in" never "34 cards"; ACT's activity count is a proof-cell floor (24+); JRNL claims "30 days" with 37 pages stated as pages, never inflated into the day count.
4. **No holiday-obligation framing anywhere** (berean Ruling 3, Rom 14/Col 2 discipline): Thanksgiving as voluntary occasion, never scriptural command; no prosperity-frame smuggling in kickers/prompts.
5. **LuStudioCo's playbook is rank evidence, never permission:** no Google-Drive delivery, no fictitious-anchor imitation (its $6.08 pattern), standing law restated for this wave because it is the wave's named threat.
6. **KJV single-translation honesty** (no dual-translation claims); verse text via verses.json byte-equality gates.
7. **No borrowed social proof** (own-data-only law; we have none in these lanes yet).
8. **Turkey icon RULED PERMITTED** in TG-ACT's kids register (secular-Americana harvest creature; Thanksgiving is outside the Christmas two-lane law's subject; not a reverence surface). Named to the operator (§8.3) as a brand-register aesthetic on a faith-leaning shop — Halloween-R6 class, far milder.

## 8. OPERATOR VETO SECTION

**Approved by silence (analyst orders go out now; production dispatch follows the calendar unless vetoed):**
- The 3 BUILDs + JRNL's defer-conditional mechanism (Sept 19 go/no-go, Sept 25 fence).
- New-listing launch prices + the all-flat no-anchor register (TREE $5.99 · CARDS $4.99 · ACT $7.99 · JRNL $5.99 if GO) with review-ladder lifts at 5+ reviews — new-listing pricing is merchandiser authority per standing precedent; no sale-event touch needed for this wave.
- The production calendar (§4), the shared CARDS/JRNL berean verse pass, the early ACT berean start, and both analyst orders (§6).

**Named decisions surfaced to you (recommendations attached, not averaged):**
1. **TG-TREE-01 queue-jump into the Sept 4–7 wave gap, live Sept 9** — rides slack inside your ratified Christmas calendar. Rec: APPROVE; hard guard in place (Christmas live-bys immovable; slip pushes TREE to Sept 13, never the reverse).
2. **PLAN-XMAS-R1 consequence amendment** (D3): GO at Sept 10 now schedules PLAN Sept 18–21/live Sept 21–22, ceding Sept 14–17 to TG-ACT-01. This amends a mechanism you ratified 08-27. Rec: APPROVE — the open $8.50 premium seam with a closing Sept–Oct window outranks the round's cheapest band by every measured line.
3. **Turkey icon in the kids activity register** (§7.8). Rec: INCLUDE — kids-Americana register, cute-not-caricature, consistent with the Halloween-R6 posture.

---

## ADDENDUM A — D7 debt discharged: theworshiploft full-read re-rule (2026-08-28 09:49 EDT)

The §6.1 order landed early (`research/competitors/harvest-003-thanksgiving/02b-theworshiploft-full-read.md`, read 09:41 EDT, MEASURED). Both wired conditions resolved: activity count NOT ≥24 (~18–20 derived; the count floor is not lifted) and the stack NOT funnel-complete (hero + video + 19 flat page scans; zero lifestyle/format/instructions slides) — **the §6.1 price re-open condition is NOT triggered.** What the read DID change: the $8.50 organic-#5 "premium-band organic proof" downgrades from transaction proof to **RANK proof only** (0 reviews, 3 favorites, 9 weeks live; the shop's real velocity attaches to its journal SKUs). Narrow re-rules:

| Item | Verdict | Ruling | One-line evidence |
|---|---|---|---|
| **A1** TG-ACT-01 list price under the rank-only downgrade | **$7.99 flat STANDS** — with a named fallback rung pre-authorized | $7.99 flat no-anchor unchanged; NEW station-13 tripwire: day-21 read showing views-without-carts materially below shop baseline → tested step to **$6.99 flat** (pre-authorized station-13 action, still above the $2.28–4.50 amateur pool) | The ruling's strongest leg was never the comp — it was own data (KIDS-01 $7.99/21 views/2d, the gouache register) — and the downgrade cuts both ways: the band loses its transaction proof but the #5 slot is revealed UNDEFENDED (0 reviews, 3 favs, no lifestyle slide in 21 panes); weaker external evidence buys a tighter tripwire, not a lower launch price. |
| **A2** TG-ACT-01 review ladder | **AMENDED: $9.99 at 5+ reviews → $8.99 at 5+ reviews, then $9.99 as a second rung gated on measured conversion holding through the first lift** (station-13 reads, not calendar) | Ladder softened one step and own-data-gated | The entire >$8 band is now transaction-unproven (the $8.50 rank-holder has 0 reviews; the $9.59–10.65 ad testers sit at 2–4 favs) — a rank-only band is climbed in measured steps, and at 5+ reviews vs the incumbent's 0 OUR data becomes the band's first transaction proof (charter north star: the rubric flips to training on our own outcomes). |
| **A3** Brief amendment (a): hero arithmetic | **RATIFIED, tightened:** 24+ activity floor KEPT + page-count floor commitment **≥36** added; hero carries BOTH numbers as distinct arithmetics ("24+ BIBLE ACTIVITIES · 36 PAGES" class — never blurred into one figure, banned-claims §7.3 extended) | Content-spec change only; price untouched; ≥36 is near-automatic from the dual ink versions (brief already targeted 34–40pp) | The incumbent's buyer-visible hero number is "35 PAGES" with NO activity count claimed anywhere — a 24+-activities-only hero loses the number contest on the tile; carrying both wins both arithmetics honestly. |
| **A4** Brief amendment (b): translation-naming | **RATIFIED:** KJV demotes from headline differentiator to title/tag-level; differentiation leans on count + funnel completeness + reverence-safe art; KJV byte-equality provenance RETAINED as the review-defense asset (not a discovery differentiator) | Positioning change in the brief's differentiation section before content-spec freeze | theworshiploft names KJV in its description body ("KJV SCRIPTURE FOCUS") — the clean-differentiator claim is measured PARTIAL; what they provably lack is the funnel (0 lifestyle/format/instructions slides) and any activity-count arithmetic. |
| **A5** (surfaced by the read, recommended) | **ADD a flip-through VIDEO pane to TG-ACT-01's stack, capacity permitting** — production's call on cost, not a golive gate | Stack recommendation to the-illustrator/the-designer via the content spec | The video pane is the ONE stack element the incumbent holds that our 10-slide arc doesn't specify; adding it leaves them zero funnel edges. |

Net: no verdict, launch price, live-by, or calendar cell in §1/§4 moves. The §2 register ruling now reads "premium band RANKED, not proven" for the record — the seam is unchanged in openness and slightly better in defendedness. Harvest-004 sweep cadence (§6.2) unchanged; the theworshiploft line item is closed.

---

```
verdict: MERCH_PLAN_DELIVERED
venture: TrendyBuys4u
engagement: build/kill + pricing + live-by calendar (station 3)
category: Thanksgiving faith printables (KJV gratitude cards, kids Bible activities, thankful tree, gratitude journal)
run_id: tb4u-thanksgiving-003
top10_evidence: harvest-003-thanksgiving (8 legs, 15 full reads, 15 sheets, 2026-08-28 09:03–09:10 EDT, live Etsy via ops Brave/cdp.py — SAME-DAY = current) + harvest-002 lanes 1/4 (2026-08-27 21:10 EDT, INHERITED-current) + own-data (KIDS-01 $7.99/21 views/2d; ADV-R2 engine BUILD-REPORT)
rubric: faith legs no-anchor at the top / count-forward unclaimed organically / funnel completeness = the gap / audience slide = conversion asset / 0–9-review floors / lane-specific windows (tree NOW, ministry Sept–Oct, household Nov 19–Jan 3) — derived 2026-08-28
recommendations: BUILD TG-TREE-01 $5.99 flat live Sep 9 (queue-jump) · BUILD TG-CARDS-01 $4.99 flat live Sep 13–14 · BUILD TG-ACT-01 $7.99 flat live Sep 17 (owns the week over PLAN-XMAS-R1) · DEFER-CONDITIONAL TG-JRNL-01 $5.99 flat, go/no-go Sep 19, live Sep 21–25 fence · all no-anchor + review-ladder lifts at 5+ reviews · 4542194012 re-band unchanged
banned_claims_check: v1 applied + 8 family additions (Seek & Find; measured-size and count honesty; no holiday-obligation framing; no Drive/fictitious-anchor imitation; KJV single-translation; no borrowed social proof; turkey icon ruled permitted, named to operator)
gates_downstream: operator veto (§8) → the-market-analyst (theworshiploft read by Sep 10 + harvest-004 two-sweep cadence w/ flash trigger) → berean (shared CARDS/JRNL verse pass; ACT content program early-start; TREE leaves/prompts) → proof-cell double-pass every surface → station-13 telemetry from each live date (ladder lifts are station-13 actions)
output_note: research/product-briefs/2026-08-28-thanksgiving/06-MERCH-PLAN.md
next: operator (veto window) → orchestrator dispatches production per §4 → the-market-analyst (§6 orders)
dated: 2026-08-28 09:35
```